Sridharan
Swaminathan
Product Design Lead & Generalist
Designing scalable product experiences across
e-commerce, SaaS, gaming and AI products.
Product designer with 15+ years of experience designing
digital products across ecommerce, SaaS, gaming, and
AI-driven platforms. I enjoy simplifying complex
workflows and building scalable experiences through
close collaboration with product and engineering teams.
About me
Strength
Simplifying complex workflows
Building scalable systems
Cross-functional collaboration
Fast iteration and execution
Layerpath
2024–26 · Co-founder
Vajro
2023-24 · Design Manager
Mobile Premier League
2020–23 · Lead Product Designer
Zeta
2016–20 · Sr Product Designer
Freshworks
2013–16 · Founding Designer
Amazon
2011–13 · Associate Designer
Selected Projects
Case Studies
WORKING STYLE
How I Work
1
Simplify complexity
I look for the fewest steps needed to accomplish a goal.
Good design reduces cognitive load, not adds to it.
2
Collaborate deeply
Design decisions are stronger when grounded in
engineering constraints, business goals, and user reality.
3
Build scalable systems
I think in components and patterns. One-off solutions slow
teams down; systems compound over time.
4
Move fast with clarity
Speed matters at scale. I keep decision cycles short,
communicate intent clearly, and iterate quickly.
I bring a rare blend of hands-on design expertise, product
thinking, and leadership experience. I excel at simplifying complex
problems, aligning user needs with business goals, and turning
strategy into impactful products through strong cross-functional
collaboration and execution.
Why You Should Hire Me
Product Thinking
Systems Design
Leadership
UX Strategy
Execution
More Than a Product Designer
Thank you!
www.sridharsniper.com
Case Study 1 - Vajro
Simplifying Mobile Commerce
Workflows
Shopify brands struggled to create engaging mobile shopping
experiences quickly. Many workflows required too many steps,
causing setup delays and onboarding confusion.
KEY CHALLENGES
Complex onboarding
Too many customization paths
Inconsistent setup experience
Feature discoverability issues
Signup
Profile
Setup
APP Config
Theme
Edit
Launch
High Drop-off at App
Configuration step
Case Study 1 - Vajro
My Role & Approach
As a design lead, I drove UX decisions across onboarding and
merchant workflows while collaborating with cross-functional
teams to improve usability, consistency, and scalability.
Design Process
Research
Prioritise
Design
Iterate
OWNED:
• Design org
• Experience vision
• Design system
• Quality reviews
Collaborated with:
• Leadership
• Product Managers
• Engineering leads
• Business & support
Vajro
Design Solution
We progressively guided merchants through
smaller onboarding steps to reduce confusion
and improve completion confidence.
01
We progressively guided merchants through
02
We made it easy to build like lego blocks
03
Reduced friction without impacting customization
Vajro
Outcome & Learnings
↑ mobile conversion
2.5x–4x
↑ merchant retention
20–25%
merchants launched
4,000+
to go-live (from weeks)
<2 days
↓ drop-offs
30–18%
Learnings
Reducing decision fatigue had a bigger impact than adding more customization options.
Case Study 2 - Layerpath
Simplifying Interactive
Demo Creation
Teams couldn't build interactive product demos quickly without
leaning heavily on design or development. Sales pitching and user
onboarding remained slow, manual, and expensive.
KEY CHALLENGES
Design-gated — Non-designers couldn't create independently
Too technical — Required dev effort for even simple demos
Time-intensive — Days to create a single guided walkthrough
1. Capture screen
recording
2. Edit in video
tool
3. Export &
compress
4. Dev adds
interactivity
5. QA & feedback
loop
6. Host + share
link
Layerpath
Designing the Workflow
We focused heavily on reducing the number of actions required to
create demos because speed directly influenced adoption.
Capture
Edit + AI Review
Share
Embed
Browser extension captures
Annotations + Auto-descriptions
Instant link — no hosting needed
Works across any docs + sites
The Simplified Flow
Onboarding simplification
AI-assisted flows
Reduced manual effort
Non-technical users
Layerpath
Collaboration & Iteration
We focused on shipping quickly, learning from usage patterns, and
refining continuously.
1
Core Record + Share
Month 1-2
2
Edit + AI Captions
Month 3-6
3
Analytics + Teams
Month 6-8
4
Embed + Custom Domain
Month 9+
How we worked
Weekly design reviews with the team
Balancing roadmap ambition vs usability
Usage data informed every sprint
Continuous refinement through user feedback
Layerpath
Outcome & Learnings
<5 min
To create a full demo
↑ 2.4×
User adoption rate
< 5%
Support escalation rate
Faster demo creation workflows
across teams
Reduced effort for onboarding
and training new CS reps
Improved usability for non-design
users
Learnings
Early simplification decisions significantly influenced adoption and long-term usability.